A recent report indicating that Amazon's Alexa division is on track to lose $10 billion US.
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this year is raising questions about the future of the entire voice-assistant industry.
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Voice-assistant software driven by artificial intelligence responds to verbal commands via enabled devices;
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that can include asking them to play music, look up general information, set timers or place orders to a restaurant.
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Around 24.2 per cent of the total U.S. population will use Google Assistant this year, 23 per cent will use Apple's Siri, and 21 per cent will use Alexa.
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notable is that Siri and Google Assistant come pre-installed on smartphones, while Alexa is primarily available on dedicated smart speakers.
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"To get by in modern society, you kind of need a smartphone — but nobody needs a smart speaker."
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Meanwhile, Google Assistant and Apple's Siri are reportedly also struggling to fully monetize these services.